Into the unknown
As we approach the end of the 2020 planting season, I feel that most of us in the Michigan Green Industry have been pleasantly surprised by the amount of business this year. Logistics, COVID-19 delays and shutdowns plus supply shortages due to the unexpected demand for exterior home improvement projects have been ongoing challenges this season. And keep in mind that statistically, during an election year consumers normally ease up on spending due to “fear of change in political leadership”. I don’t think we’ve seen that.
Mortgage rates are at record lows, and desirable properties are being scooped up within days of being listed. My wife and I are in the homebuyers market, and this trend has been impressive and frustrating to experience. The saying of “Here today, gone tomorrow” has never been truer in my experience. And as we curtail travel and cultivate our social-distancing lifestyle, vacations have been replaced by “staycations”. If one can’t get away for a weekend, why not create a pleasant space to enjoy at home?
This year’s surge in business was completely unexpected, but what about next year? Will this trend continue? What will the state of our economy be once (or I hate to say, “if”) the COVID-19 restrictions are lifted? Many businesses and individuals qualified for financial assistance at the beginning of the pandemic, but chances are that taxpayers will have to pay it back, whether it’s in one year or spread out over several, further stressing the economic machine.
If the unbelievable demand for material continues into next year that will be good news. But what if demand for landscape work takes a downward spiral? If your business is focused on only one specific area, there could be trouble. It may be time to consider expanding the services of your business. Here are a few examples to consider if landscape or hardscape installation isn’t as easy to achieve in 2021:
- Seasonal fertilization programs to assist in a landscape’s overall beauty and protection.
- Water feature installations, such as fountains and small ponds.
- Landscape lighting enhancements to improve the home’s appearance.
- Winter maintenance programs for year round income.
- Tree and shrub trimming schedules for your existing customers.
- Assist others with your ideas and knowledge in landscape designing for new contractors.
- Insect control programs to help customers enjoy their new outdoor “staycation” spaces.
- Irrigation installation for both new and pre-existing landscapes.
There are numerous directions to pursue and research. I guarantee you that there are dozens of other options to consider. Do whatever you can to keep your business alive and well through these challenging times.
